What’s a great way to ship your products in a skilled but trendy way?
It has to be the custom mailer boxes! You may wonder, what’s wrong with the standard 4-flap style shipping box? Or you may be asking why the mailer box is used so broadly by brands. Well, here’s your answer. Not only are they durable and hard-wearing, but they are also fully customizable. It provides a perfect way to promote your brand and create the ultimate unboxing experience for your consumers.
But hang on, before we get going too far into this you need to know that postal boxes, mailer boxes, e-commerce boxes, and subscription boxes are all the same thing, just different people call them other things. Right, let’s have a look in a bit more explanation!
Mailer Boxes: Shipping Essential For E-Commerce
If you’re in the retail store, mailing boxes can be used for anything from gift packaging to sending out promotional materials. Because they are easy to assemble, efficient, and valuable, they are the perfect way to keep your products safe and secure in transit. Custom printed business card boxes have been all over for a long time, but a bunch of brands have yet to grab their awesomeness. With online orders increasing at a fast rate, the unboxing experience has become the next most important thing for customers.
A lot of retailers offer a subscription service. This is where a customer signs up to receive a product once or twice a month on a repeating order. The product arrives in a customized mailer box which is very versatile as they can fit all sorts of size items. Anything from razors and makeup to video games and dog biscuits can fit into the subscription box. The products can be placed attractively inside the box to give the customer a great experience.
But that’s not all, they’re not only used for subscription services. Businesses use them to send out items like books, catalogs, merchandise, and anything that you can order online. That means a large quantity of custom box mailers are being sent around the world every day.
Building Your Brand With The Mailer Box
A few years ago, companies put all their focus on the product and paid little attention to the packaging. They gave little thought to what kind of box the customer received, and didn’t even really know about the whole “unboxing experience”. But times have changed, and things have moved on. If you ignore your packaging these days, you’re likely to be missing out on a highly effective marketing strategy and probably losing customers because of it.
When a customer buys an item, they don’t just want the item, they are buying the whole experience. From the product image online, to the smooth checkout and order confirmation, all the way through to receiving the product and taking it out of its packaging. It’s all part of the experience. But you may say, why a mailer boxes custom? It’s a customization that tops it. Even if you’re a small startup, giving a customer a good sturdy piece of packaging, is going to boost their mood.
When designing a mailer, they offer much flexibility, you can:
- Add your unique design to tell your story
- Use logos to promote your brand name and gain awareness
But, there is a key point to remember when branding a box, not just mailer boxes, but any box consistency. You must, must, must think about the colors you are using, do they match your website? Are your business card boxes wholesale? Your marketing brochures? Everything that shows your brand name and logo should be the same coloring and font. It helps buyers to observe it and say “Oh yes, that’s XYZ”
Features Of Mailer Box To Look Out For
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What on earth does it mean??
The Paper Grade
Durability and sturdiness are a must for mailer boxes, that’s why they are more common. Some types of corrugated material are here:
- Kraft corrugated cardboard: This is your standard brown custom mailer boxes. One you’ve no doubt used or seen before, but it’s a very affordable, rustic mailer with a natural look. They’re usually a good eco option as they’re made from recycled materials
- Uncoated white corrugated board: Some people prefer a whiteboard, as it looks clean, and the graphics stand out more.
- Clay-coated board: It’s not so popular but it has a flat, smart surface. It is very costly and would only be used by top-class brands
Closures
Your box needs to be fast and easy to assemble to allow for a skilled packing process. Regular shipping boxes require some form of tape or glue to seal, whereas custom mailers can have a self-adhesive strip, making it far easier to seal.
Printing and Finishing
As mentioned, printing is a main feature of your boxes. No print, no memorable first impression. Text and graphics need to be looking crisp and of high quality. A blurry image is just going to people turn away. There are also four different ways to print onto your mailer:
- Flexography (Flexo): This is a popular option due to its speed and affordability for printing onto both rough and smooth materials
- Digital print: Gaining vogue due to its high quality and speed of print, it’s best for smaller volumes
- Offset lithography (Litho): Great for printing labels and high-quality photos. It’s slightly more expensive than Flexo and digital
- Foil stamping (Hot stamping): Gives an elegant, refined look by pressing the foil on the boxes in the shape of a logo.
Printed mailer boxes are very attractive and give an elegant look to your customers. But you could take it next level by adding a coating or extra finishing touches on boxes. It gives your box a polished look and is eye-catching. These aren’t needed but type of a nice option if you’ve got a bit of extra cash on your budget then you can apply.
Keep Your Custom Mailer Boxes Eco-Friendly
And that means an increased amount of packaging waste in landfills and oceans. This is more than a big thing for buyers and businesses alike. You can’t go a day without seeing some news about climate change or environmental disasters. Consumers love to buy the latest and greatest, but at the same time, they’re concerned about the environmental impact of their purchase.
We know there’s no way to stop the environmental effects of packaging yet, but customers appreciate your brand if you can use eco-friendly packaging.
Use mailer boxes, not only are they quick and easy, but they are one of the most eco-friendly options for packaging out there. Why?
- Made from post-consumer recycled materials
- Continually recyclable – 96.5% of corrugated board is recycled
- Easy to transport, Lightweight, and stackable so saves space in transit
- Biodegrade far faster than plastic
- Sturdy material to be reused over and over again
Now, few of you out there think “Oh, eco-friendly is so dull”. But it’s not, you can still have a fully water-based, soy-based, or even algae-based ink for an eco-print. So don’t let environmental concerns limit your design.
Greenup Boxes
Green packaging provides a subscription service dedicated to reducing waste and plastics in everyday essentials. Not only are their products eco but so is their packaging. The leaf-covered, green custom business card boxes represent their brand colors and give you the sense that what they provide is eco.
Spotlight Your Brand
If you’re at the stage where you have your great product – don’t leave your packaging till the last minute. It’s a critical part of your marketing plan to gain brand awareness and improve customer satisfaction.
Conclusion
Well-designed custom mailer boxes can up your game, boost your brand, and in turn, boost sales. So put the hard work into designing, make it memorable and attractive and you’ll see the results. The enhanced presentation and extended features make them more valuable and put the brand’s reputation in a more forward place.
